Sustaining the future of a 660 year old company
The Company of Merchant Adventurers
The Company of Merchant Adventurers recognised a strategic need to balance their business, education and entrepreneurial activities whilst retaining and protecting their historic property.
Ideas Group were engaged to interrogate their strategy and rebrand Merchant Adventurers’ Hall. We worked with the client to reinvent their brand to deliver more museum visitors and reposition their venue hire business. Our work included a brand audit, situational analysis and board consultations to gain their insights and buy in before honing their market positioning, brand proposition and identity.
This intelligent thinking led to the creative work to transform their stakeholder and audience engagement: developing powerful visual identity based on a symbol unique to the Hall with a sense of modernity to reflect the Company’s entrepreneurial ethos.
Following the rebrand the Company achieved their targets and budgets: both substantial increases in visitors and spend, and consolidation of their position as a prestige event venue.
See our CREATIVE work for this project.
BRAND STRATEGY - IDENTITY - MARKETING & DIGITAL ASSETS - SIGNAGE - PRODUCTION