Attracting visitors to a world-famous landmark

Welcoming nearly 1 million visitors a year Visit Parliament wanted fresh inspiration for their brand and marketing campaigns to increase awareness, visitor numbers and spend.

But how do you raise awareness of one of the most famous buildings on the planet?

Delving into the complex UK Parliament brand hierarchy as well as the range of audiences to influence – MPs and Select Committees through to UK families and overseas visitors - we developed a clear and inspiring brand positioning and proposition on which we could then build creative campaigns.