Product positioning, identity and launch for ground-breaking lifesaving technology
Physio-Control Inc.
Powerful, distinct, ground-breaking – the key to our product and brand development of a new defibrillator and life-saving solution for Seattle based Physio Control
The brief was to introduce their lifesaving technology into the emergency care market, and position Physio-Control as an innovation leader redefining the global market. Engaged in this intense process from early stage thinking and brainstorming, we were tasked with developing product positioning, brand proposition and messaging, and the creation of a distinct visual identity campaignable through all sales and marketing activities – internationally.
The product has transformed the defibrillator market globally and is at the heart of the Stryker Emergency Care portfolio - Physio-Control having been acquired by Stryker for whom we now also work, demonstrating our depth of understanding and the simple effectiveness and value of all we do.
See our CREATIVE work for this project.
PRODUCT DEVELOPMENT - BRAND STRATEGY & POSITIONING - IDENTITY - INTERNATIONAL LAUNCH CAMPAIGN AND MANAGEMENT