Product launch campaigns for global groundbreaking lifesaving technology

We were engaged by our Seattle based client to develop a launch campaign for their innovative new defibrillator and lifesaving solution, based on our brand strategy work for the project

Engaged in this intense process from early stage thinking and brainstorming, the second tranche of work developed campaignable sales and marketing resources to engage with markets throughout the US and Europe: To introduce the new technology and position them as an innovation leader in the global market.

The visual language and messaging had to work internationally across a range of collateral, launch activities and day to day sales support, introducing the new technology and enhanced life-saving benefits, building awareness and market penetration. As a result, the CR2 is now key leader in lifesaving technology across global markets.

Following the European launch and recognising a gap in the market we established a new reseller company to service the UK Workplace and Community sector, in association with Physio-Control and the National Ambulance Services Trust. 

Physio-Control was subsequently acquired by Stryker for whom we now also work, demonstrating our depth of understanding and the simple effectiveness and value of all we do.

PRODUCT DEVELOPMENT - BRAND STRATEGY & POSITIONING – IDENTITY – INTERNATIONAL LAUNCH CAMPAIGN – PROJECT MANAGEMENT