Repositioning and rebrand for UK top law firm
Langleys Solicitors
Engaged by UK top law firm Langleys Solicitors, as strategic partners, we worked with their business development team to reinvent their brand to support targeted growth.
Strategic objectives: to grow the client base, billings and attract the best legal talent.
The outcomes: Changing perceptions, raising their profile and attracting clients and legal talent have been the powerful outcomes – delivering real advantage to the firm.
Our intensive work involved development of an inspiring brand platform including consultations across the business - frank views being sought from clients, business partners and members of the Langleys team to understand their perspectives and get real and essential buy in. Developing a powerful messaging framework to use across all communications - online, offline.
Then we crafted a visual language and style under the powerful brand proposition. Commercially creative, engaging and easy to implement – internally and externally.
See our CREATIVE work for this project.
BRAND STRATEGY - BRAND PLATFORM - IDENTITY & MESSAGING - MARCOMMS