Brand and marketing communications saving lives across Europe
Physio-Control, Inc
Developing long term relationships with clients, their people and brands has always been part of our ethos and testament to the effective solutions we provide.
Here are just a few examples of projects that demonstrate the grounded thinking and creative magic that supported $30m Physio Control’s growth and subsequent acquisition by global medical equipment giant, Stryker:
We created the ‘Connections’ campaign for our client Physio-Control to help them provide Ambulance Service Community First Responders Trainers with the most effective material and support possible for their groundbreaking LIFEPAK® CR2 Defibrillator.
A multi-language creative print and online campaign communicated how easy it is for anyone to save a life using this innovative public access defibrillator technology, and was customised for over 30 distributors. This in turn was part of a suite of comms activities highlighting the benefits of market leading emergency response devices to lifesaving teams across Europe and resonating with global audiences by using simple succinct messaging and scenario based imagery.
STRATEGIC MARKETING – CREATIVE CAMPAIGNS – INTERNATIONAL MARKETING
As a global organisation, Physio-Control needed to ensure all their buildings and offices worldwide projected a consistent brand image, facilitated individuality, and inspired all those working for or visiting them.
We were tasked with designing interior ’Space Standards’ to encourage the interaction of Physio-Control team members, and assist global facilities and office managers in providing collaborative, creative and productive 'Physio' branded environments.
Indicative interior concept designs were created to provide inspiration, and presented with fully specified elements including floor, wall and surface finishes, furniture, accessories and graphics.
BRAND EXPERIENCE – 3D DESIGN – INTERNAL ENGAGEMENT
As part of our ongoing creative support for all Physic-Control's internal communications we were commissioned to create an identity for two key Awards Programs - Strategic Imperative Awards and Individual Achievement Award.
Based on an existing 'superhero' concept, we developed a contemporary comic style illustration based design. The identity was applied to presentation documents, posters, certificates and event displays.
INTERNAL ENGAGEMENT - AWARDS CONCEPT & IDENTITY - COMMS ASSETS
To align with their Strategic Imperatives and culture of excellence, Physic-Control wanted to engage with their internal global TEAM by encouraging excellence and quality through key principles and practices.
We created a visual identity for the Business Excellence initiative as well as develop key messaging to communicate and facilitate the identification of key principles and tools.
INTERNAL ENGAGEMENT - VISUAL IDENTITY & MESSAGING - COMMS ASSETS
