Brand DNA at the heart of the business

It’s not just visual creativity that defines or distinguishes a brand. It’s a balance and clever integration of business strategy, creativity and messaging which sings your ethos and values through all you do and enables clients and potential clients to want to engage with you and your business, recommend you and come back again.

For boutique law firm, Roche Legal, it’s important to provide reassurance and expertise for clients and their families when dealing with life’s difficult decisions around Wills and inheritance, elderly relatives and other private client matters.

Hence, we’ve worked closely with Rachel and her team to develop her brand: To understand her business, their clients’ needs and then communicate what makes them special, to support her business and its growth. Our work has included brand review and audit, visual brand refinement and identity guidelines, messaging and graphic design; and continues to support Roche Legal with brand relevant marketing and communications.

BRAND AUDIT - BRAND PLATFORM & MESSAGING - DESIGN