The shorts have been finally packed away and, given the UK weather, the wellies retrieved from the back of the cupboard under the stairs… but rather than hunkering down in the increasing dark it’s the best time to re-energise your business.

Hold the mirror up and align strategies and plans

Reflect with your teams and help everyone contribute and grow

Galvanise audacious thinking and ideas to help you stand out in 2024

So we thought we’d share some inspiration

Strategies and plans that work

“Execution is the ability to mesh strategy with reality, align people with goals, and achieve the promised results.” Larry Bossidy

In business, life, or indeed, any journey…, it’s critical to sense check two things: where are we going and how are we going to get there, with everyone excited to be on board.

We’ve all experienced the satnav suddenly telling you to take a different route. Sometimes an argument ensues… with the satnav and/or others in the car, making the journey stressful, potentially involving more costs in fuel and coffee, delaying if not stopping you reach your destination - and some people may never want to travel with you again.

Analogy over, here’s how Larry Bossidy thinking and doing can help you get to where you want to go – faster, better and more enjoyably for all:

Take stock, look at the insights from 2022/23
Agree the strategy: Answer some key questions – where’s the business going; what do our customers want: are they the same customers; what should our priority focus be; do we need to be different; how do we attract the best talent, investment or partners; how do we fulfil our environmental and social governance goals; how do we reach and inspire the right customers and get them to choose us rather than the competition?

Inspire and align the team - internally and externally – to make sure everyone is confident and motivated and make you an employer of choice (See next article below)
Bring in external ideas and thinking to challenge and reinforce your own; invite collaborations and encourage transformational approaches to pain points and opportunities
Create powerful objectives and build executable, agile plans whilst inspiring the courage to make them happen together.

Here’s what Paul Bean, VP/GM Sage at Stryker, says about us -

“Highly creative strategic partners, they do what’s best and not what’s obvious; challenge the conventional and add some magic…”

Helping Stryker maintain its global medtech leadership, Top 10 Places to work status, and fulfil its brand and business goals 'to help make healthcare better.

Talking of people and teams…

A team of engaged and inspired people delivers a more successful organisation: (Gallup 2020*)

You get better outcomes - together

Our clients trust us to help them make the difference for their teams and with their teams.

Creating compelling brand narratives that support, inspire and improve outcomes – better and faster – so everyone can

Confidently walk your brand walk
Transform positive engagement and build connections with colleagues, partners and customers
Attract and keep the best talent
Increase wellbeing and productivity
Inspire innovation
Lead commercial success

That’s the “why” however, our clients large and small tell us the “how” can feel daunting. So we keep it simple, breaking it down into focused chunks, alongside helping you identify the areas that will have the most impact, such as:

Transformative internal campaigns, values and brand culture frameworks
Relatable environmental and social governance processes and campaigns
Diversity, Equality and Inclusion initiatives
Inspiring recruitment and Induction resources
Galvanising sales conferences and town halls…

Whatever your products or services, public, private, or educational, people buy people – even with the help of AI – and it’s proven to be supported by engaging teams with their brands.

Engagement starts with a conversation so let’s talk

Get in touch: email, call +44 (0)1904 217127

*Gallup: The Relationship Between Engagement at Work and Organizational Outcomes | 2020 Q12® Meta-Analysis: 10th Edition

Stimulating thinking inspiring results

Are you ready to unsilo your thinking and find inspiration?

It’s what we love doing every day and have done collectively for Stryker, Kellogg’s, Nestle, UK Parliament, Smith & Nephew, City of York Council, The University of York, Greene King, Unilever, The Company of Merchant Adventurers, Roche Legal…

It’s what gets us up in the morning – mashing up our analytical and creative thinking and unleashing yours to help you succeed, grow, thrive…

Traditional approaches reinforced in the 20th century have tended to label people as creative or analytical, artist or scientist however life, business, organisations and people prove that is quite simply, nonsense.

The digital revolution has been driven by hugely creative as well as incredibly analytical collaborations working symbiotically to solve problems and create solutions. We all use and experience the outputs in ways we could never have imagined 40 years ago. Not least a magnificent mixture of clever tech and incredible creative content is accessible via our phones every second, every day. (Well, maybe not the cat videos, but sometimes even those!)

On a smaller scale, that’s what everyone in business and marketing is doing, every day.

Using analysis and insight to scope the future – the data about who, what, where, why and how
Understanding audiences – their different perceptions, needs and wants to inform business strategies and tactics (see Strategy above), products, operations, investment, communications…
Developing brand equity and success driving propositions
Devising smart ways to stand out, engage and inspire those audiences with IQ and EQ – informing their brains and touching their decision-making hearts so they choose your brand

Unsilo your thinking and be inspired.

Always open to strategic and creative conversations, any day of the week.

Get in touch: email, call +44 (0)1904 217127

Photo credit: Aaron Burden. unsplash.com

Re-energise