Better outcomes – speaking the right language
Translating surgical, or R&D tech speak into the language of procurement or of a patient in pain who wants their life back, is not easy.
It’s a skill we’ve honed through helping our medtech clients understand their audiences and what matters to them.
Creating narratives that make sense to the healthcare professionals: Being explicit about how it will help them and their teams deliver better outcomes
Spelling out the operational and value based efficiencies to pressured procurement
Articulating the commercial deliverables and potential to investors
Creating empathic stories to engage with patients focusing on their personal outcomes and life benefits
After all, one person’s reassuring technical specification is another person’s scary painful operation…
So let’s talk, and help make sense of it all
get in touch and see how we can help
PS. We work across countries and cultures - so help with that sort of translation too.