Inspiring ideas for 20 years
UK Parliament to global meditech to reopening a city post Covid 19, we are celebrating our 20th Anniversary putting the spotlight on some of our inspiring clients and transformational campaigns.
“There are thousands of brilliant companies out there supporting businesses and organisations to succeed, and the last 20 years has seen digital transform the way we all interact with brands as consumers and businesses. So we’ve relished evolving and, as we’d advise any client, staying true to our brand values, core strengths and our customers’ needs – Whilst not being afraid to disrupt things a little too”, says Nick Townend MD and company founder.
Regardless of the channels and tools, powerful strategic thinking and standout creative are the fuel for changing behaviours, building audience trust, long term brand value and a healthy – and even pandemic proof – bottom line. And at the heart – the brilliant ideas that inspired setting up the company 20 years ago.
Just one example: developing a hugely successful brand strategy and campaign for Visit Parliament attracting above London market targets for visitors and spend, not just using powerful outdoor and online activities but adding a portable, replica House of Commons green bench to tour hotels, stations, festivals and even the Royal Albert Hall, attracting attention and superb social media sharing.
So, whether helping a $30bn global meditech giant to make healthcare better; inviting people back onto the streets of one of the world’s favourite cities post pandemic; or working with equally world-class law firms, food and tech companies and local government to embed devolution and attract investment, Ideas Group is proud to still be inspiring as well as inspired by our clients and partners near and far.
As Nick says, “Our clients tell us we’re ‘highly creative strategic partners who do what’s best and not what’s obvious; challenge the conventional and add some magic’ - We’ll take that!”