Extraordinary campaign for long term brand

There are innovative new brands and there are stalwart trusted and effective products and it’s crucial to support brands across portfolios to maintain customer relationships, relevance and return on investment.

As a global leader in Automated External Defibrillators (AEDs) Stryker has a sophisticated range developed for specific clinical uses and situations and wanted to remind key customer groups across Europe of the benefits of one of their key products. Facing the challenge head on we developed language to suit the European markets, and created an impactful support pack for their sales teams, using smart typography and messaging to hit home, instigate new and repeat sales and loyalty. 

CONCEPT DESIGN – MESSAGING – PRINT AND PRODUCTION