Evolving brand identity for award-winning boutique law firm
Roche Legal
It’s all about strategy-led creative providing effective communication with your audience. Our in depth understanding of the developing business of award-winning boutique law firm Roche Legal, was essential in enabling us to create a meaningful brand to support their growth strategy.
In the fast-evolving legal landscape, people seek out relatable firms, especially for complex private client matters like wills, probate, trusts, estate management, powers of attorney and missing persons.
Hence on the back of a strategic review, we created a new visual and messaging brand language to resonate with prospects, enter new markets, attract new clients and continue to build loyalty and lifetime customers.
We created a campaignable and agile illustrative approach telling human stories across the different services and client needs.
To complement the visual style, we developed a simple and empathic messaging framework – to cut through jargon, build familiarity and importantly, attract enquiries and build long-term relationships.
