A brand leading the next generation of entrepreneurs at the University of York
York Science Park
York Science Park engaged us to develop a new incubator hub and programme to provide an inspiring spring board for research spin outs, creative, digital, tech and science innovators.
Developing a 21st century incubator space involved our brand creativity and interiors expertise underpinned by astute strategic thinking, making the concept live and breath online, offline and in the unit itself.
Using the core proposition, we created a disruptive brand essence and identity, developing communications to engage with stakeholders, sponsors and budding entrepreneurs; and designed and built the interior, deliberately in a modular style so the concept can work in different spaces and places as it rolls out across the region.
Phase One was overrun with applications for its first cohort and is making waves across the city and beyond.
“It’s brilliant. I knew Ideas Group would produce something very special and they’ve surpassed themselves. This is a huge opportunity for us and York, providing a superb place and collaborative environment to nurture the Piksels of tomorrow.”
Jon Greenwood, Director of Commercial Services, University of York
BRAND IDENTITY – CREATIVE CONCEPTS - DESIGN AND BUILD – PROJECT MANAGEMENT
