Supporting brand transition through acquisition
Physio-Control, now part of Stryker Medical
Mergers and acquisitions need carefully crafted communications strategies - getting the balance of old and new brand right for the business and customer relationships – especially in the very public forum of key trade shows.
As a trusted partner of Seattle based healthcare client, Physio-Control, we supported the brand transition following their acquisition by leading medical technology company, Stryker.
Their stand at Emergency Services Exhibition was the first UK external facing integration of the two companies. A bold and confident brand communication and a carefully orchestrated product presentation created enormous impact and a highly successful experience for both the company and visitors.
Since then we have integrated the Physio Control portfolio into the global Stryker brand and are now working across Stryker’s divisions supporting engagement and business growth in the UK, EMEA and the US.
MERGERS & ACQUISITIONS - BRANDING - SALES & MARKETING SUPPORT
