Prestigious property development brand and campaigns
Palace Capital plc
Commissioned by London based property investment company Palace Capital plc as brand and marketing consultants for a prestigious mixed use development.
In a marketplace filled with York’s historic superlatives and preconceptions we needed to create a brand and campaigns to make people see this exceptional opportunity for 21st living and working in one of the best places to live and work in the UK.
We built a robust strategic brand platform to inspire our creative thinking, developing the name and powerful identity. Taking a lead from the pioneering heritage and sense of place, married with York’s superb connectivity and prestige it acknowledges York’s present and aspirational future – visually and through all messaging and channels.
From that came beautiful luxurious content and smart words to engage with the audiences in all the right places.
Our involvement covers brand strategy and guardianship, marketing strategy, campaign creative, website development, signage and wayfinding, production and implementation - B2B and B2C, working closely with the architects, project managers, property agents and client and leading the marketing project team up to launch.
Seen as an exemplar project for Palace Capital plc and the City of York, success so far has been through advance property sales being very much ahead of targets.
BRAND IDENTITY - CAMPAIGN AND CONTENT CREATIVE - PROJECT MANAGEMENT