Brand and visual identity for university information directorate

A strategically led approach was required to initially understand the vision, aims and objectives, and structure of the Information Directorate and its component departments which included the University Library, Archives and IT Services.

It was important to address a top down visual hierarchy to position the Directorate and its departments appropriately under the University identity.

The basis for the overarching identity concept conveys a simple representation of an ordered delivery of information.

The identity was applied to a range of communication material including marketing literature, website, digital presentation, interior branding, signage and display.

BRAND STRATEGY – BRAND PLATFORM & IDENTITY – BRAND GUIDELINES - IMPLEMENTATION