Stryker Environmental Sustainability
Our long term global client Stryker Medical is a UK Top 100 Employer with strong ethical values at their core.
Trusting in our understanding of their vision, they asked us to develop an internal initiative enabling individual employees and teams to work and live more sustainably: Empowering and non-hierarchical its aim was to be inspiring and practical so anyone can get involved.
We developed the proposition and positioning within the business, created the messaging and visual identity – using the Stryker brand and powerful, simple imagery and language. These were used for strategic board level presentations to obtain corporate buy in followed by launch and implementation communications to the Stryker UK team.
We as ever added the Ideas Group engagement magic – not least sourcing ethically and sustainably produced chocolate for the launch to further win hearts and minds.
The results so far: a new initiative to go paperless through various departments; removing disposable cups from all sites; beach cleans; increased car sharing… just the start.