Inner Space Stations Ltd
Like a lot of successful organisations, Inner Space Stations’ visual identity had evolved over years, and through enthusiastic reactive marketing, had become inconsistent and very challenging to maintain. The development of a new focus for the business required the re-design of key marketing material and the realisation that the visual identity needed reviewing and consolidating.
Commissioned to create a refreshed and cohesive Inner Space Stations brand, our key objective was to present a consistent visual identity and message across all elements of communication, and develop a set of brand components, rules and guidelines that would inform every aspect of customer facing communication.
We subsequently created an enhanced identity that was a natural evolution of the existing brand and together with a guidelines document delivered a distinctive and timeless identity that would ensure easy application and consistency across all visual communications.