Law firms are not just providers of legal services who are seen as serious no nonsense professionals, they now have to differentiate themselves in crowded markets, develop corporate personalities that suit their clients, and win the hearts and minds of the best legal talent to ensure they have an expert and loyal team. After all, most people build a long term relationship with a lawyer, not the firm they work for.
Hence we’ve worked hand in glove with the Langleys business development team to reinvent their brand to support the growth of this UK Top 120 Law Firm: Creating a robust and inspiring brand platform before any attempt was made on the visual brand identity and involving consultations across the business - frank views being sort from clients, business partners and members of the Langleys team to understand their perspectives and get real and essential buy in. Developing a powerful messaging framework to use across all communications - online, offline, insurance through to private client, agriculture through to events and sponsorship activities.
Then, and only then did we artfully and strategically craft a visual language and style to weave it all together under the powerful brand proposition.