New identity for Visit Parliament from a northern powerhouse agency
Ideas Group, in York, have won a competitive tender against agencies from around the UK, for the new Visit Parliament brand identity and summer campaign. Welcoming nearly 1 million visitors a year the Visitor Services team at the Houses of Parliament wanted a fresh and inspiring feel to their brand and marketing campaigns to communicate that Parliament is open for anyone to visit.
The famous silhouette of the Palace of Westminster frames images of the interiors revealing an enticing glimpse of the stories to be found in over 1000 years of history: From the 11th century up to New Dawn – a stunning glass and light installation celebrating women’s suffrage unveiled in June this year. The headlines acknowledge well-known phrases heard in the House of Commons and House of Lords.
Ideas Group commissioned award-winning, York based photographer Grahame Mellanby to capture the fascinating interiors including heraldic beasts, stained glass and the famous green and red benches.
Ideas Group also created a PR campaign which gave commuters and visitors to London the opportunity to sit on a replica House of Commons green bench at Victoria Station. The bench was built to the same dimensions as the real ones and will be used at high profile venues, events, festivals and trade shows – a focus for selfies and the only chance you’ll have to sit on a green bench unless you become an MP!
Ian Lacey, marketing and travel trade manager for Visitor Services at the Houses of Parliament commented, “Our brief was to create a bold, new approach which informs all potential visitors that Parliament is open to visit and engages them with the history, heritage and role these iconic buildings play. Ideas Group have delivered a strong visual and conceptual brand identity and campaign which reflects both how our visitors feel about their experiences and the knowledge, enthusiasm and pride of our team. We’re very excited to see how it develops.”
Marketing director of Ideas Group, Ann Gurnell said, “We are very proud indeed to be working with such a world famous institution and visitor experience. Creating a compelling balance of brand and visual storytelling, past, present and for the future has been an inspiring journey in itself.”
The new brand and creative work will feature in an extensive poster campaign across the London Tube and mainline rail network throughout August as well as through the travel trade in the UK and overseas.
Notes to Editors
1. Ideas Group www.ideasgroup-uk.com
Based in York and working nationally and internationally since 2003 we are an ideas driven, creative group delivering powerful and effective ideas to transform businesses and brands.
Marketing and Digital: Commercially driven, results focused ideas and solutions
Branding and Creative: Creative, compelling and effective results fuelled by great ideas
Exhibitions and Events: Effective, memorable customer engagement and experience
Ann Gurnell, Marketing Director: Before joining Ideas Group early in 2016, Ann headed up marketing and communications for Continuum Attractions and led the brands, marketing and launches of award winning Coronation Street the Tour and York’s Chocolate Story.
Nick Waters, Creative Director: Experienced creative consultant and project director and a director of Ideas Group for over 10 years.
Nick Townend, Managing Director: set up Ideas Group in 2003 and has a background in innovation and creative design including for the National Space Centre and National Coal Mining Museum.
The Palace of Westminster is one of the world’s most iconic buildings, home to the Houses of Parliament. Alongside its role as a busy working building, the Houses of Parliament is a popular and highly rated visitor attraction. There are many different ways to visit and options vary dependent on the business of the house, day of the week and time of the year. The Visitor Services team welcome both commercial and democratic access visitors to the Houses of Parliament. In 2015/16 it is forecast that Parliament will welcome over 1 million visitors, of these 220,000 will be ticketed paying visitors.
3. Contact details
Marketing Director, Ideas Group